OUR WORKS//
We Join Forces
With Our Clients
And Work As One
Tech Data
Dell EMC Microsite
Tech Data
HPE Greenlake
Tech Data
IBM Power AI
Tech Data
Microsoft OHB
Some of our
Events
Different kind of events will give different kind of values to your business. From conference, seminar, to workshop, our satisfied clients from various backgrounds such as ICT, Cisco, Cloudera, Lenovo and Tech Data have experienced how impactful the events that our team have created.
Case Studies
Dedicated Tele-sales:
Tech Data & IBM Project
Objectives:
To increase number of leads and pipelines generated from Marketing Campaign for IBM Hardware & Software product
Finding the new potential prospect company who can be potential opportunity for IBM Product
Challenge:
Tech Data is IBM Official Distributor in Indonesia who had challenges when working with other agency to create demand and produce leads for IBM Product. They can’t find the right targeted company regarding to existing database. This causes they can’t convert more leads into pipeline sales.
Strategy & Execution:
Fokus came up with a strategy focusing on Install-based IBM combining with new potential database. Analyze and profiling the data are one of the key point we did here.
Created new eDM communication (Introduction/Promo) provided by Tech Data and using Fokus Marketing Automation tools to personalize blast the message and provide the engagement dashboard.
We explored customer needs by digging through their pain point via Tele-sales call. In this process, we offered IBM Product & promotion.
With technology-equipped, we have Recording System to support and provide real Report & Track Record to produce the best quality of Leads thru BANT criteria (Budget, Authority, Needs, Timeline).
Timeline: 6 months result
Generated pipeline US$ 1,3mio for IBM Product
Generated closed deal US$ 300k for IBM Product
Services Used:
Database Cleaning, Dedicated Tele-sales