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OUR WORKS//

We Join Forces
With Our Clients
And Work As One

Tech Data

Dell EMC Microsite

Tech Data

Dell EMC Microsite

Tech Data

HPE Greenlake

Tech Data

HPE Greenlake

Tech Data

IBM Power AI

Tech Data

IBM Power AI

Tech Data

Microsoft OHB

Tech Data

Microsoft OHB

Some of our
Events

Different kind of events will give different kind of values to your business. From conference, seminar, to workshop, our satisfied clients from various backgrounds such as ICT, Cisco, Cloudera, Lenovo and Tech Data have experienced how impactful the events that our team have created.

Case Studies

Dedicated Tele-sales:
Tech Data & IBM Project

Objectives:

To increase number of leads and pipelines generated from Marketing Campaign for IBM Hardware & Software product

01

Finding the new potential prospect company who can be potential opportunity for IBM Product

02

Challenge:

Tech Data is IBM Official Distributor in Indonesia who had challenges when working with other agency to create demand and produce leads for IBM Product. They can’t find the right targeted company regarding to existing database. This causes they can’t convert more leads into pipeline sales.

Strategy & Execution:

Fokus came up with a strategy focusing on Install-based IBM combining with new potential database. Analyze and profiling the data are one of the key point we did here.

01

Created new eDM communication (Introduction/Promo) provided by Tech Data and using Fokus Marketing Automation tools to personalize blast the message and provide the engagement dashboard.

02

We explored customer needs by digging through their pain point via Tele-sales call. In this process, we offered IBM Product & promotion.

03

With technology-equipped, we have Recording System to support and provide real Report & Track Record to produce the best quality of Leads thru BANT criteria (Budget, Authority, Needs, Timeline).

04

Timeline: 6 months result

Generated pipeline US$ 1,3mio for IBM Product

01

Generated closed deal US$ 300k for IBM Product

02

Services Used:

Database Cleaning, Dedicated Tele-sales